| All new: |
Parts not interchangeable with previous design. |
| Unmatched: |
Almost as good as the competition. |
| Designed simplicity: |
Manufacturer's cost cut to the bone. |
| Foolproof operation: |
No provision for adjustments. |
| Advanced design: |
The advertising agency doesn't understand it. |
| Field-tested: |
Manufacturer lacks test equipment. |
| High accuracy: |
Unit on which all parts fit. |
| Direct sales only: |
Factory had big argument with distributor. |
| Years of development: |
We finally got one that works. |
| Revolutionary: |
It's different from our competitors. |
| Breakthrough: |
We finally figured out a way to sell it. |
| Improved: |
Didn't work the first time. |
| Futuristic: |
No other reason why it looks the way it does. |
| Distinctive: |
A different shape and color than the others. |
| Re-designed: |
Previous faults corrected, we hope. |
| Hand-crafted: |
Assembly machines operated without gloves on. |
| Performance proven: |
Will operate through the warranty period. |
| Meets all standards: |
Ours, not yours. |
| Broadcast quality: |
Gives a picture and produces noise. |
| High reliability: |
We made it work long enough to ship it. |
| SMPTE bus compatible: |
When completed, will be shipped by Greyhound. |
| New generation: |
Old design failed, maybe this one will work. |
| MIL-SPEC components: |
We got a good deal at a government auction. |
| Customer service across the country: |
You can return it from most airports. |
| Unprecedented performance: |
Nothing we ever had before worked this way. |
| Built to precision tolerances: |
We finally got it to fit together. |
| Microprocessor controlled: |
Does things we can't explain. |
| Latest aerospace technology: |
One of our techs was laid off by Boeing. |
